Your AI Strategy Needs a Reality Check 

We audit your tech stack to separate hype from ROI, implementing the AI solutions that actually drive business value.

Best practices, innovation, and strategy.

Our Approach to AI Decision-Making

Discover how we help leaders evaluate AI realistically, prioritise effectively, and avoid costly missteps.

Understand Readiness

Identify where AI can realistically work in your organisation today.

Set Direction

Translate insight into a clear, prioritised AI roadmap.

Align AI With Growth

Align AI with revenue and goals, not isolated experiments.

Escape Pilot Purgatory

A 2025 MIT study revealed a stark “GenAI Divide”: despite $40B in spending, 95% of AI pilots fail to deliver measurable ROI. These projects stall in “pilot purgatory” because most tools are brittle and fail to adapt to real-world workflows. 

At Pivotential, we focus on what separates the 5% of AI initiatives that escape purgatory. That difference is not better tools, but earlier, more disciplined decisions around readiness, workflows, and where AI can realistically scale. 

$40B

Annual Wasted AI Spend

95%

Pilot Failure Rate

External Perspective Improves AI Outcomes

AI decisions are rarely made in isolation; internal priorities, legacy systems, and momentum from early pilots shape them. Over time, this can narrow perspective and make it harder to evaluate what is truly working. 

Pivotential exists to provide that external perspective. By applying insight from across organisations and industries, we help leaders identify trade-offs, challenge assumptions, and guide AI investment toward more resilient outcomes. 

2x

Expert Efficiency vs. Internal

67%

Expert Success Rate

Who We Are 

Pivotential is an independent AI advisory firm focused on helping organisations make sound decisions about where and how AI should be applied. We bring clarity to complex AI choices without selling tools or implementation. 

Our role is to challenge assumptions, prioritise long-term impact, and help leaders avoid decisions that look promising early but struggle to hold up in production. 

BE PREPARED

Articles to guide your AI Strategy

ai strategy

Why AI Demos Fail to Scale

AI Strategy

A New Framework for AI Risk 

The AI Readiness Audit

Serious AI work starts with an honest assessment of readiness. 

Most organisations already have AI capabilities underway, but fragmented tools, brittle workflows, and unclear ownership often prevent those efforts from surviving beyond pilots. Our AI Readiness Audit exists to establish a clear baseline before further investment is made. 

The audit is designed to clarify: 

  • How AI is currently being used across your organisation 
  • Where effort and revenue are being wasted 
  • What potential exists across data, workflows, and decision ownership 

The goal is not optimisation, but clarity: understanding what can realistically scale, what cannot, and why. 

AI is a tool, not a novelty, let us help.